Updated 2026-10-13
Clarify the goal, audience and main message before production.
What should the audience do?
Choose one main goal: understand the brand, learn about a product, enquire or join an event. Turn that goal into a clear message and next step.
Who is watching, and where?
A product explanation for existing clients differs from a first brand introduction. Agree the platform, viewing context, language and format before adapting versions.
Which facts can you verify?
Collect product specifications, service scope and actual assets and appoint a fact reviewer. Unsupported performance, sales, credentials or testimonials should not enter the script.
Use this guide to prepare a conversation. It does not replace a project quote, rights review or agreement. Bring your purpose, approximate material quantity and timing to discuss a suitable plan.
